What Makes POP and Push Ads a Must for Digital Marketers?

Has it ever happened that you’re hungry and you suddenly hear a notification pop on your smartphone from Zomato, almost as if it was hearing your stomach growl? It has, hasn’t it? But how do these ads just seem to pop up at the perfect moment, grabbing your attention instantly?

Welcome to the world of POP and Push Ads—two forces really putting a shot in the digital scene of advertising. But what are these ad formats, and why are they fast on their way to becoming game-changers for brands worldwide? Let’s dive in and explore!

What are Pop & Push ads?

But before getting deep into why these ad formats have become such a huge part of the advertising landscape, let’s get down to the basics of what these are.

Imagine this: You scroll over your favorite website, and then, suddenly, you have a new window or sometimes just a small box popping on the screen. That’s a POP Ad! Similarly, think about those notifications you get on your phone or computer, even when you’re not actively using an app or browsing the web. These are Push Ads.

Think of them as digital nudges – gently reminding one of offers, updates, or new content.

Now, you may be thinking, “Pop & Push ads? Aren’t those just a little annoying?” Well, hang in there. We’re going to flip these everyday perceptions on their heads and cover how what, at first glance, seems like an intrusion is really leading the way in potent digital marketing.

Impactful Stats on Push Notification Effectiveness

• Push notifications achieve a strong 4.6% click-through rate.
• 60% of users opt-in to receive push notifications.
• Personalized push notifications boost engagement by 400%

(Source)

Why Are They Game-Changers?

• Immediate Attention:
  These ads are hard to ignore. They really demand attention; therefore, they are perfect for running time-sensitive promotions or announcements.
• High Engagement:
  These ads reach users straight on their devices. Thus, it guarantees visibility and high engagement rates.
• Cost-Effective:
  Compared to traditional methods of advertising, these ad formats assure a better ROI. IngeniousPlex, for instance, offers customized solutions that empower these formats so that one gets the most out of them.

How Can You Harness Their Potential?

• Targeted Campaigns:
  Use the data to reach your target audience efficiently. IngeniousPlex provides advanced targeting options for ensuring maximum relevance of users to your ad.
• Creative Content:
  Design an ad in the most attractive and interesting way—it’s something which catches your attention. IngeniousPlex offers creative tools for designing your ads that stand out.
• Timely Delivery:
  Timing is everything. Schedule push ads for when more and more people will see them.

Real-Life Success Stories with POP and Push Ads

• Airbnb
  Airbnb wanted to engage its users and keep them informed about new listings and offers. By utilizing the service, it pushed ads to send push notifications to its users targeting those personalized details to the users’ search history and preferences. For example, to those customers whose search profile showed a high inclination towards beach houses, notifications about new listings for beach houses would be pushed or about special discounts for coastal properties.
• Domino’s Pizza
  Domino’s wanted to boost online orders during peak hours. They used to put POP Ads during those hours of lunch and dinner on both the website and app, which offered an exclusive discount valid for a limited time. These ads had a visual attraction and CTA, like “Order Now” or “Get 20% Off.”

Conclusion

In a world where digital noise is at an all-time high, POP and Push Ads offer a way to cut through the clutter and connect with your audience in meaningful ways.

Whether you’re a small business or a large corporation, these ad formats can help you achieve your marketing goals. So, are you ready to unlock the potential of POP and Push Ads? With IngeniousPlex by your side, the possibilities are endless.